Dior has began to sell bags on webchat

Luxury brand Dior (Dior) published in its micro-channel public number a message, “Lady Dior Small handbag Tanabata Limited models, available for sale online boutique”; followed by noon, Dior ads appear in the circle of friends, and message number on the public, they are all pointing in the same H5 link, this link can be purchased directly through the above-mentioned price of 2.8 yuan Tanabata custom handbags. Dior became the first in the circle of friends selling luxury brand bags.

Dior said this bag on August 1 to August 4 online sales, will continue to sell in the store after the online activities, the price unchanged. This is Dior in another electricity supplier in the field test the water. And conventional beauty, eyewear products, the classic Dior bags appears with the electricity supplier for the test step deeper.

In fact, before Dior, we have a number of luxury brands through the micro-channel test Hydropower Company. Since the end of last year, including Cartier, IWC, Montblanc, Longchamp (Longchamp) etc launched a micro-channel online sales platform, launch characteristics and online exclusive offers customized services.

This attitude and have had the luxury of electricity supplier has undergone major changes. Celine creative director Phoebe Philo once said publicly that never OCS. Hermes said, the net purchase of luxury goods, 80% are fake – To allow customers no longer believe online shopping.


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